July 28 – 30, 2026  ·  Cherokee, NC

Our Brands  ·  One Future  ·  Harrah's Cherokee Resort

3 Days
2 Brands
2 Keynotes
$0 To Register
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Time Until Convention
Ascent Together 2026
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✦ Complimentary Registration
Register Here →
Harrah's Cherokee Casino Resort
About the Convention

Where Leaders
Rise Together

We believe that engaged team members are the key to success. That's why our focus is on you. We've brought together business experts who will share their insights and strategies for building a strong, engaged team that drives innovation and moves the organization forward.

Join us for three days of learning, networking, and celebration in the Great Smoky Mountains — the Ascent Together convention is where Huddle House and Perkins come together as one.

Huddle House × Perkins Restaurant & Bakery
Our Speakers

Industry Experts

Greg Creed
01
Keynote Speaker
Greg Creed
Retired CEO, Yum! Brands
Greg Creed served as CEO of Yum! Brands from 2015–2019 after a 25-year career with the company, leading Taco Bell and driving five consecutive years of strong growth with campaigns like "Think Outside the Bun." He now runs Creed UnCo, helping companies with brand building, franchising, culture, and leadership. He holds board positions at Whirlpool, Aramark, and Delta Air Lines.
Patrick Noone
02
Industry Expert
Patrick Noone
President, Technomic
Patrick Noone is a seasoned food industry executive at Technomic, specializing in competitive analysis, consumer insights, and strategic planning. As President, he leverages data to inform business strategies and enhance customer engagement across the restaurant and foodservice industry.
Schedule

Three Days,
One Purpose

JUL 28 Tuesday · Arrival Day
3:00P
Hotel Check-In OpensHarrah's Cherokee Resort
5:00P
Welcome ReceptionNetworking & dinner with fellow attendees
7:00P
Vendor Village PreviewMeet our valued business partners
JUL 29 Wednesday · Main Day
8:00A
Breakfast & RegistrationDoors open
9:00A
Opening KeynoteGreg Creed — Leadership & Brand Building
11:00A
Industry InsightsPatrick Noone — Food Strategy & Consumer Trends
12:30P
Lunch & Vendor Village
2:00P
Brand Breakout SessionsSeparate tracks — Huddle House & Perkins
6:00P
Evening EventDress TBD
JUL 30 Thursday · Departure
8:00A
Breakfast
9:00A
Morning SessionsStrategy & team engagement workshops
11:00A
Closing RemarksLooking ahead together
11:00A
Hotel Check-OutLuggage storage available at bell stand
Download Full Agenda PDF → · Schedule subject to change ·
Harrah's Cherokee Casino Resort
Cherokee, NC
The Venue

Harrah's Cherokee
Casino Resort

777 Casino Dr · Cherokee, NC 28719
Convention Rate
From $134/night
Book By
July 3, 2026
Check-In
4:00 PM
Check-Out
11:00 AM
Distance from Major Airports
AVL Asheville, NC 1 hr 15 min
TYS Knoxville, TN 2 hrs
ATL Atlanta, GA 3 hrs

Or call 828-497-7777 and use group code S07AHMA. Shuttles from Asheville & Atlanta — schedule details coming soon.

Join Us
in Cherokee

Three days. Two brands. One future. Secure your spot at the Ascent Together 2026 Convention — where our brands come together for learning, connection, and celebration in the heart of the Great Smoky Mountains.

✦ Registration is Complimentary
Register Here →

Cancellations within 72 hours of the event include a $134 fee

Thank you to our valued business partners for their continued support

Harrah's Cherokee Casino Resort
Info & Contact

Need Help?

📅
When
July 28–30, 2026
📍
Where
Harrah's Cherokee Resort
Cherokee, NC
Dress Code

Relaxed daytime attire — business casual slacks or jeans. Be comfortable and ready to participate throughout the event. Wednesday evening dress TBD.

Hotel

Check-in 4:00 PM · Check-out 11:00 AM. Self parking and valet available. Luggage check at bell stand. Use group code S07AHMA for convention rate.

Cancellations

Space is limited — please notify us in advance. Cancellations less than 72 hours from the event include a $134 fee.